What a great independent bookstore!
While the personality of independent bookstores varies greatly, there are basic strategies for professional merchandising that apply to every retail store. We like to turn common problems into opportunities like these:
- Move vendor spinner racks out of the prime sales space to make room for more interesting merchandise
- Maximize the front of the bookstore and other prime sales areas for impulse sales
- Improve presentation and appeal of non-book merchandise
- Display merchandise with price points in mind
- Pre-plan your focal point areas
- Turn negative signs into positive messaging
- Ensure clutter-free service areas from the customer side of the counter
- Organize and prioritize impulse items around the cash wrap
- Utilize all your prime spaces
- Enhance signs as handselling tools
- Provide focus to endcaps
- Keep an eye on easily overlooked maintenance items
- Organize community posters and messages
With fresh eyes, we can point out some simple changes to uplift your store, use proven merchandising strategies to help you improve sales, and make it a happier place to work and shop. Off-site assessment and on-site work available.
"The workshop was an incredible experience and definitely gave me the knowledge and tools to make my store more than just a dream."
- Sandy Loomis
"Many thanks again for conducting such an informative and enjoyable workshop. It was exactly what I was looking for and clearly a lot of thought and care went into it."
- Melissa Crispin
"I know we wouldn't be this far along without the Paz & Associates help, training, and Guide. This and networking with fellow Paz Graduates have been immensely worth the investment."
- Jay Jackson, Absolutely Fiction Books
"I am so very happy I found you ... without you
the store would just be a dream."
- Melissa DeMotte, The Well-Read Moose
"I simply cannot end this day without sending you a brief note of thanks for the fantastic experience that I had this week at our workshop / boot camp.
I learned so much and had a great time in the process. You provide all of us with such a wealth of information and practical tools."
- Margi Watters
"You have been 100% fabulous and are helping me make this exhilarating, exciting, and sometimes terrifying trip very doable. And I can pretend I have complete confidence in all my dealings because I can get all the answers from Paz & Associates when I don't know something :)"
- Laurie Donelson Gillman, East City Bookshop
"[the training] was a life changer ... I would not be doing this if I hadn't gone to the workshop. It really taught me what I needed to know.
It makes you understand and appreciate just how
many moving parts there are in a business like this."
- Erika VanDam, RoscoeBooks
"The Guide exceeded my expectations! The mentor from SCORE was extremely impressed with the information I am able to bring to our meetings. I am incredibly impressed with your training materials. I can only imagine what kind of valuable information I could glean from you in person."
- Lindsay Persohn, Prospective Bookseller
"Your Guide has been an invaluable resource in my planning and decision making process and quite honestly, I couldn't imagine starting down this part without it. The Guide contains a wealth of information."
- Dan Byers, Prospective Bookseller
"I honestly don't know how I would have pulled this off without your help."
- Sally Bradshaw, Midtown Reader
"Wow, the Owning a Bookstore Guide is fabulous! I'm impressed at its weight and thoroughness. My two partners and I thought we'd rotate it, but no way. I need two more!"
- Sandy Koropp, Prairie Path Books
"Once again I want to thank you guys a million times for the best training. I enjoyed myself and learned so much. I am amazed at how much I have used from just that one week from class..."
- VaLinda Miller, The Booksmith
"Whenever anyone asks me for advice about opening a bookstore, I tell them the best thing I ever did was take your class. I knew I loved books, but here the realization that I was taking on a business truly became a reality. Not only did I learn so much from your workshop, I use all of your invaluable resources to this day." - Rita Maggio, BookTowne
"The workshop was an incredible experience and definitely gave me the knowledge and tools to make my store more than just a dream."
- Sandy Loomis
"Many thanks again for conducting such an informative and enjoyable workshop. It was exactly what I was looking for and clearly a lot of thought and care went into it."
- Melissa Crispin
"I know we wouldn't be this far along without the Paz & Associates help, training, and Guide. This and networking with fellow Paz Graduates have been immensely worth the investment."
- Jay Jackson, Absolutely Fiction Books
"I am so very happy I found you ... without you
the store would just be a dream."
- Melissa DeMotte, The Well-Read Moose
"I simply cannot end this day without sending you a brief note of thanks for the fantastic experience that I had this week at our workshop / boot camp.
I learned so much and had a great time in the process. You provide all of us with such a wealth of information and practical tools."
- Margi Watters
"You have been 100% fabulous and are helping me make this exhilarating, exciting, and sometimes terrifying trip very doable. And I can pretend I have complete confidence in all my dealings because I can get all the answers from Paz & Associates when I don't know something :)"
- Laurie Donelson Gillman, East City Bookshop
"[the training] was a life changer ... I would not be doing this if I hadn't gone to the workshop. It really taught me what I needed to know.
It makes you understand and appreciate just how
many moving parts there are in a business like this."
- Erika VanDam, RoscoeBooks
"The Guide exceeded my expectations! The mentor from SCORE was extremely impressed with the information I am able to bring to our meetings. I am incredibly impressed with your training materials. I can only imagine what kind of valuable information I could glean from you in person."
- Lindsay Persohn, Prospective Bookseller
"Your Guide has been an invaluable resource in my planning and decision making process and quite honestly, I couldn't imagine starting down this part without it. The Guide contains a wealth of information."
- Dan Byers, Prospective Bookseller
"I honestly don't know how I would have pulled this off without your help."
- Sally Bradshaw, Midtown Reader
"Wow, the Owning a Bookstore Guide is fabulous! I'm impressed at its weight and thoroughness. My two partners and I thought we'd rotate it, but no way. I need two more!"
- Sandy Koropp, Prairie Path Books
"Once again I want to thank you guys a million times for the best training. I enjoyed myself and learned so much. I am amazed at how much I have used from just that one week from class..."
- VaLinda Miller, The Booksmith
"Whenever anyone asks me for advice about opening a bookstore, I tell them the best thing I ever did was take your class. I knew I loved books, but here the realization that I was taking on a business truly became a reality. Not only did I learn so much from your workshop, I use all of your invaluable resources to this day." - Rita Maggio, BookTowne