It’s all about service! Here’s the Guide to help you develop exceptional staff.
A 12-chapter interactive publication, The Training Guide to FrontLine Bookselling is developed to help you train new staff members. Your purchase includes a binder of the printed materials plus a Microsoft Word document that will allow you to personalize the information. You simply add items and revise as you go to make your guide unique to your store’s needs.
From new employee orientation to how to conduct book searches, merchandising to working at the point-of-sale, this Guide will help staff step into their new role in the bookstore. This training process provides consistency for all new hires and engages veteran booksellers in various training topics. You benefit from having a consistent training program. And you can easily involve veteran booksellers in the training process. A section just for trainers guides them through the training process for each topic.
The Guide is designed so you can customize the content as it relates to your store’s fixture layout, selection, and computer system. You’ll get the print publication in a 3-ring binder, as well as a digital version in Microsoft Word that will allow you to personalize any of the information included.
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Learn about the mission of an independent bookstore and all the tasks that happen behind the scenes.
Learn about the bookstore’s contribution to the book industry.
Staff will learn book industry jargon and research tools.
Learn how to combine personal and technical skills to deliver exceptional service to each customer.
Learn how to research a customer’s request and give them some exercises, too.
Employees will be encouraged to read, be prepared to engage customers in conversation, and recommend merchandise that matches the customer’s needs.
Discover that merchandising is much more than “shelving”. Employees will learn the prime selling spaces in the store and ways to introduce items for customers to discover.
Staff will get the skills to create displays and merchandise statements.
Let’s ring up sales! Exercises help
Cost: $189 plus shipping and handling for Binder and Word file.
"The workshop was an incredible experience and definitely gave me the knowledge and tools to make my store more than just a dream."
- Sandy Loomis
"Many thanks again for conducting such an informative and enjoyable workshop. It was exactly what I was looking for and clearly a lot of thought and care went into it."
- Melissa Crispin
"I know we wouldn't be this far along without the Paz & Associates help, training, and Guide. This and networking with fellow Paz Graduates have been immensely worth the investment."
- Jay Jackson, Absolutely Fiction Books
"I am so very happy I found you ... without you
the store would just be a dream."
- Melissa DeMotte, The Well-Read Moose
"I simply cannot end this day without sending you a brief note of thanks for the fantastic experience that I had this week at our workshop / boot camp.
I learned so much and had a great time in the process. You provide all of us with such a wealth of information and practical tools."
- Margi Watters
"You have been 100% fabulous and are helping me make this exhilarating, exciting, and sometimes terrifying trip very doable. And I can pretend I have complete confidence in all my dealings because I can get all the answers from Paz & Associates when I don't know something :)"
- Laurie Donelson Gillman, East City Bookshop
"[the training] was a life changer ... I would not be doing this if I hadn't gone to the workshop. It really taught me what I needed to know.
It makes you understand and appreciate just how
many moving parts there are in a business like this."
- Erika VanDam, RoscoeBooks
"The Guide exceeded my expectations! The mentor from SCORE was extremely impressed with the information I am able to bring to our meetings. I am incredibly impressed with your training materials. I can only imagine what kind of valuable information I could glean from you in person."
- Lindsay Persohn, Prospective Bookseller
"Your Guide has been an invaluable resource in my planning and decision making process and quite honestly, I couldn't imagine starting down this part without it. The Guide contains a wealth of information."
- Dan Byers, Prospective Bookseller
"I honestly don't know how I would have pulled this off without your help."
- Sally Bradshaw, Midtown Reader
"Wow, the Owning a Bookstore Guide is fabulous! I'm impressed at its weight and thoroughness. My two partners and I thought we'd rotate it, but no way. I need two more!"
- Sandy Koropp, Prairie Path Books
"Once again I want to thank you guys a million times for the best training. I enjoyed myself and learned so much. I am amazed at how much I have used from just that one week from class..."
- VaLinda Miller, The Booksmith
"Whenever anyone asks me for advice about opening a bookstore, I tell them the best thing I ever did was take your class. I knew I loved books, but here the realization that I was taking on a business truly became a reality. Not only did I learn so much from your workshop, I use all of your invaluable resources to this day." - Rita Maggio, BookTowne
"The workshop was an incredible experience and definitely gave me the knowledge and tools to make my store more than just a dream."
- Sandy Loomis
"Many thanks again for conducting such an informative and enjoyable workshop. It was exactly what I was looking for and clearly a lot of thought and care went into it."
- Melissa Crispin
"I know we wouldn't be this far along without the Paz & Associates help, training, and Guide. This and networking with fellow Paz Graduates have been immensely worth the investment."
- Jay Jackson, Absolutely Fiction Books
"I am so very happy I found you ... without you
the store would just be a dream."
- Melissa DeMotte, The Well-Read Moose
"I simply cannot end this day without sending you a brief note of thanks for the fantastic experience that I had this week at our workshop / boot camp.
I learned so much and had a great time in the process. You provide all of us with such a wealth of information and practical tools."
- Margi Watters
"You have been 100% fabulous and are helping me make this exhilarating, exciting, and sometimes terrifying trip very doable. And I can pretend I have complete confidence in all my dealings because I can get all the answers from Paz & Associates when I don't know something :)"
- Laurie Donelson Gillman, East City Bookshop
"[the training] was a life changer ... I would not be doing this if I hadn't gone to the workshop. It really taught me what I needed to know.
It makes you understand and appreciate just how
many moving parts there are in a business like this."
- Erika VanDam, RoscoeBooks
"The Guide exceeded my expectations! The mentor from SCORE was extremely impressed with the information I am able to bring to our meetings. I am incredibly impressed with your training materials. I can only imagine what kind of valuable information I could glean from you in person."
- Lindsay Persohn, Prospective Bookseller
"Your Guide has been an invaluable resource in my planning and decision making process and quite honestly, I couldn't imagine starting down this part without it. The Guide contains a wealth of information."
- Dan Byers, Prospective Bookseller
"I honestly don't know how I would have pulled this off without your help."
- Sally Bradshaw, Midtown Reader
"Wow, the Owning a Bookstore Guide is fabulous! I'm impressed at its weight and thoroughness. My two partners and I thought we'd rotate it, but no way. I need two more!"
- Sandy Koropp, Prairie Path Books
"Once again I want to thank you guys a million times for the best training. I enjoyed myself and learned so much. I am amazed at how much I have used from just that one week from class..."
- VaLinda Miller, The Booksmith
"Whenever anyone asks me for advice about opening a bookstore, I tell them the best thing I ever did was take your class. I knew I loved books, but here the realization that I was taking on a business truly became a reality. Not only did I learn so much from your workshop, I use all of your invaluable resources to this day." - Rita Maggio, BookTowne