It’s all about service! Here’s the Guide to help you develop exceptional staff.

A 12-chapter interactive publication, The Training Guide to FrontLine Bookselling is developed to help you train new staff members. Your purchase includes a binder of the printed materials plus a Microsoft Word document that will allow you to personalize the information. You simply add items and revise as you go to make your guide unique to your store’s needs.

From new employee orientation to how to conduct book searches, merchandising to working at the point-of-sale, this Guide will help staff step into their new role in the bookstore. This training process provides consistency for all new hires and engages veteran booksellers in various training topics. You benefit from having a consistent training program. And you can easily involve veteran booksellers in the training process. A section just for trainers guides them through the training process for each topic.

The Guide is designed so you can customize the content as it relates to your store’s fixture layout, selection, and computer system. You’ll get the print publication in a 3-ring binder, as well as a digital version in Microsoft Word that will allow you to personalize any of the information included.

Learn about the mission of an independent bookstore and all the tasks that happen behind the scenes.

Learn about the bookstore’s contribution to the book industry.

Staff will learn book industry jargon and research tools.

Learn how to combine personal and technical skills to deliver exceptional service to each customer.

Learn how to research a customer’s request and give them some exercises, too.

Employees will be encouraged to read, be prepared to engage customers in conversation, and recommend merchandise that matches the customer’s needs.

Discover that merchandising is much more than “shelving”. Employees will learn the prime selling spaces in the store and ways to introduce items for customers to discover.

Staff will get the skills to create displays and merchandise statements.

Let’s ring up sales! Exercises help